1. Visual Appeal
When people visit your site, they see it as a reflection of your organization. If your site looks professional and is loaded with useful information readers will see you as an authority and expert.
Make sure it’s Responsive & Mobile Friendly
4. Stock photos
When building your website, it is important to only select components that will positively impact the objectives of the website. One aspect of a website where this is especially true is photography. Whenever possible you can use your own photos. There are also plenty of stock photos companies that you can take advantage of.
5. Effective use of calls to actions
Many dated websites lack effective calls to actions that convert users to customers. A call-to-action (CTA) is a button or link that you place on your website to drive prospective customers to become leads by completing an action on your landing page.
The first impression of your website would obviously be the overall layout, but a reader is visiting your website because they are looking for useful information. A site redesign can also give you the opportunity to re-address how you communicate with all your visitors and to write copy that is simple, on target and more effective. Remember, you only have 2 -4 seconds to engage new visitors. The content of a website should be considered to be the most important thing, as it helps in determining how effective a website is. Fresh and unique website content (and useful information) is a very important factor in encouraging people to revisit your site more often.
8. SEO & Website Update
Just like a website your digital marketing and SEO could be in need of a refresh. If you don’t update your website it’s sure to fall down in the search engine rankings. Search engines regard websites with the most recent content as the most relevant to web users. Your content might be gold but if it’s the same content as it was 5 years ago then search engines crawlers might not think it is as relevant anymore.