Spring Tasks to Give your Real Estate Business Curb Appeal
Spring is here and with it comes the most hurried time of year for home buying. Here are a few things a real estate virtual assistant can assist you with that will maximize your success during the hustle-and-bustle of the spring real estate season.
1. If you don’t currently use a customer relationship management (CRM) software, create one.
Most agents struggle with having the time to keep up on their CRM, and have not been using their CRM simply because it is a mess. It typically becomes our job as real estate virtual assistants to clean it up and get it organized and working for you.
2. Keep in touch with existing contacts and previous clients
In the real estate industry, customer relationships and the services provided are a bit different than e-commerce businesses. However extremely important dynamics begin to appear when we have happy customers and maintain client relationships. A great experience will likely reward you with repeat business, and even if you only get a customer to buy or sell a home with us twice, it ultimately delivers to us additional revenue for a far lower cost than finding a new customer. Note that 25% of real estate agents generate more than 50% of their business from repeat clients.
3. Detox your inbox
An overloaded inbox causes stress and could result in missed connections. Clearing your inbox avoids multiple handling of emails, detoxing insures that things are not lost or forgotten, you won’t constantly be interrupted by new messages and there are more appropriate places to store email messages. We also recommend automatically filling certain emails in folders to help stay organized.
4. Update your automated communications
Automating your outreach with software can be an ideal solution. Sure, it may have a slightly lower conversion rate, but it’s much less expensive than a sales team and will lead to higher overall results.
5. Update your website
Most times your website can be your first impression. When people visit your site, they see it as a reflection of your organization. If your site looks professional and is loaded with useful information readers will see you as an authority and expert. 75% of buyers start their search online.
6. Offer staging tips for hard-to-sell homes
7. Participate in a local home buying seminar
Home buying seminars are a great way for real estate agents to educate local residents, while generating new business at the same time. After all, what could be better than a roomful of people who need the very services you provide? Yet many agents overlook this educational (and fun) approach to business growth. In this article, I’ll explain how to plan, promote, and host a home buying seminar for buyers in your city or town.
8. Give your marketing materials a makeover
9. Freshen up your listings
10. Revise your social media strategy
Try keeping the same energy for your social media marketing efforts as you do in the slower times of the year. Make this spring market your best yet with these tips! Maintain your momentum and set the stage for your success year-round.